Qatar Science and Technology Park

Three student-founded startups, the winners of a competitive innovation program under the Qatar Science and Technology Park (QSTP), operating under the Qatar Foundation's national initiative to build a world-class innovation and technology ecosystem in Qatar. Founders were graduate students - MBAs, engineers, PhDs, and medical doctors from globally ranked institutions, including Texas A&M University and Weill Cornell Medicine Qatar.

Startup MentorshipProductGTMAI

The Startups

Boonue (Texas A&M University): A consumer marketplace connecting fitness, athletic, and wellness coaches with individuals seeking personalized coaching. The platform used AI for coach discoverability, personalization, and recommendations going after the fragmented, underserved gap between supply (coaches) and demand (consumers) in the sports and wellness space.

ScopeClear (Weill Cornell Medicine Qatar - Cornell University): A medical device innovation founded by MD students tackling one of surgery's most practical and high-stakes inefficiencies: cleaning the surgical camera lens during an active operation without withdrawing and reinserting the probe. An elegantly focused solution with significant potential to reduce patient risk, lower hospital liability, and improve surgeon efficiency in operating rooms globally.

Salus Tech (Texas A&M University): A physical AI company building vision- and sensor-based AI systems to analyze athlete and gym member technique, form, and movement in real time - delivering guidance on performance improvement, injury prevention, and personalized fitness planning. A convergence of computer vision, physical systems, and AI-powered coaching.

Overview

Challenge

Moving from concept to validated product narrative knowing what to build first, for whom, and why it creates undeniable value.

Understanding how to navigate complex, multi-stakeholder ecosystems whether a two-sided coaching marketplace, the medical device and hospital procurement landscape, or the fitness and athletic technology ecosystem.

Thinking rigorously about monetization, GTM, and phasing at the earliest stages, before over-engineering the product.

Building investor- and partner-ready narratives rooted in real customer insight, market understanding, and a clear path to impact.

Our Approach

Over three months, Evoque Impact served as the strategic backbone for all three teams running regular mentorship and advisory sessions, providing structured frameworks, and challenging each team to think more rigorously about their customers, market, and path to traction.

Deep customer discovery and ICP definition

Helping each team get precise about who their early customers really are, what keeps them up at night, and how to build products around that, not around assumptions.

Ecosystem mapping and competitive positioning

Working through the dynamics of each startup's ecosystem — two-sided marketplace mechanics for Boonue, the surgical device, hospital procurement, and clinical adoption landscape for ScopeClear, and the broader fitness technology and gym ecosystem for SalusTech.

Prototyping and concept-to-demo progression

Especially for ScopeClear, supporting the journey from a working hypothesis to a prototype that could be demonstrated to surgeons and hospital decision-makers and used to gather early clinical validation.

Monetization and GTM strategy

Helping each team reason through how to price, who to sell to first, what partnerships to prioritize, and how to phase market entry in ways that de-risk early investment.

Narrative, positioning, and storytelling

Coaching founders on how to communicate their value proposition sharply and credibly to investors, clinical partners, enterprise buyers, and consumers.

Value Delivered

Outcomes

All three teams left the program with sharper product strategies, clearer ICPs, and more compelling narratives than when they started tangible artifacts and thinking they could use immediately in investor conversations and early customer development.

ScopeClear progressed from concept to a demonstrable prototype with a refined commercial narrative, ready to engage hospital systems and surgeon networks.

Boonue developed a clearer monetization and ecosystem strategy for their two-sided marketplace, along with a more targeted GTM approach for early coach and consumer acquisition.

SalusTech sharpened their ICP, use-case prioritization, and product roadmap to focus their physical AI capabilities on the highest-value, most defensible applications.

QSTP selected Evoque Impact to serve as strategic mentors and advisors to three high-potential winning startups over a focused three-month engagement. Each startup represented a different domain like consumer marketplaces, medical devices, and physical AI, requiring our team to bring breadth across product strategy, go-to-market, ecosystem thinking, and innovation methodology, while tailoring deeply to each founder team's context, maturity, and stage of development.

Valued Feedback

The mentorship provided by Evoque Impact was instrumental in helping our startups navigate the critical gap between technical innovation and commercial viability. Their operator-led approach delivered exactly the kind of strategic clarity our founders needed to prepare for global competition.