ELLUCIAN

Ellucian – a global EdTech software company serving higher education institutions worldwide, with a growing Global Capability Center (GCC) in Bangalore housing a fast‑scaling team of product managers, designers, engineers, and data practitioners.

ProductAISkillsEdTech

Overview

Challenge

Ellucian's executive leadership team was developing a new generation of product managers with core product, data & AI, strategy, and innovation skills at its growing Bangalore GCC.

Like many GCC teams, they were operating primarily as execution centers, receiving scoped roadmap items rather than driving discovery, strategy, or customer-centric innovation. The goal was to increasingly own, build, and execute on higher-order strategic priorities.

Ellucian's leadership recognized that to build a world-class product team globally, they needed to invest in elevating this cohort's strategic product skills, not with generic training, but with something bespoke, practical, and grounded in real operator and customer insight.

Our Hypothesis

If you bring the best of Silicon Valley product management thinking to a talented, high‑appetite GCC cohort, with hands‑on, Ellucian‑specific application that you can dramatically accelerate their ability to think and act like strategic product owners, not just execution managers.

Our Approach

Deep discovery before a single slide was built

Ran discovery sessions with Ellucian's executive team to understand the company's transformation strategy, the PM cohort's specific gaps, and how to make every exercise and case study directly relevant to Ellucian's products and market.

Designed an intensive 2-day workshop from the ground up

Built around Evoque Impact's proprietary 5-Pillar Product Strategy Framework, covering customer and market, product-market fit, AI-first product thinking, ecosystems, GTM and monetization, scaling, metrics, and stakeholder storytelling - all applied to EdTech and Ellucian's business specifically.

Delivered as Silicon Valley operators, not academics

Led by instructors from San Francisco and Bangalore in a hybrid format, bringing lived experience building and scaling products at top-tier tech companies, not just frameworks from textbooks.

Made every session hands-on

Every module included live workshops, working sessions, case studies, or micro-presentations ensuring participants built real artifacts (market sizing models, MVP briefs, launch plans, metrics frameworks) rather than passively absorbing content.

Value Delivered

Outcomes

94.7% NPS with zero detractors.

Product knowledge rated "Good" or "Excellent" jumped from 21.1% to 73.7%, nearly a 4x improvement.

89.5% found the exercises relevant, validating the bespoke design.

~80% expect the training to directly improve their work at Ellucian.

Beyond the scores, participants left with a new vocabulary, a stronger strategic instinct, and the confidence to engage in higher‑order product conversations with their global counterparts.

Valued Feedback

The workshop leaders leveraged their deep product and operator expertise to challenge the attendees to think more critically for the AI and Cloud era. Highly interactive and curated sessions blended strategy and execution through relatable, real-world examples. This high-impact experience elevated skills through a sharp focus on market-fit and modern digital execution.