ICU Medical
ICU Medical, a global healthcare company with strong product and engineering capability, wanted to strengthen how its teams think about innovation and customer discovery.
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Situation
ICU Medical’s teams were already excellent at optimization. The challenge was different: how do you help a highly capable organization think more expansively about innovation, risk, and opportunity without adding heavy process or unnecessary theory?
Our Hypothesis
If teams learn to use disruptive-innovation principles alongside customer discovery interviewing, they can move more quickly from assumptions to evidence and from incremental improvement to more meaningful innovation.
Our Approach
Intensive Working Workshops
Ran an intensive one-week workshop designed for real working teams to apply concepts immediately to active initiatives.
Disruptive Innovation Principles
Taught disruptive innovation principles in a practical, operator-led, non-academic way.
Customer Discovery Interviewing
Trained teams on customer discovery interviewing so they could gather better, unbiased evidence from the field.
Disciplined Validation Method
Helped participants combine both disciplines into a more disciplined approach to spotting opportunities and validating ideas.
Value Delivered
Outcomes
Teams developed a shared language for innovation that was easier to use in everyday work.
Squads left better prepared to challenge assumptions and identify opportunities earlier.
The engagement helped ICU Medical strengthen its innovation capacity without asking teams to abandon what they already do well.
This case reflects Evoque Impact team’s strength in working with mature teams: not replacing operational excellence, but extending it into a more exploratory, evidence-based innovation model.
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